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Below is a cache of http://www.jv-web.com/jv_art_checklist.pdf. It's a snapshot of the page taken as our search engine crawled the Web.
The web site itself may have changed. You can check the current page or check for previous versions at the Internet Archive. Yahoo! is not affiliated with the authors of this page or responsible for its content. What's the Big Deal about Joint Ventures JV-WEB.com :: The Ultimate Joint Venture Resource Joint Venture Checklist: 19 Crucial Factors You Need to Consider Before You Sign the Dotted Line ------------------------------------------------------------------------------------------------ Overview: Before you "sign the dotted line", review this checklist to make sure that you're doing the right thing - at the right time - and with the right partner! ------------------------------------------------------------------------------------------------ The Pre-Joint Venture Checklist: 1. Are you taking this seriously? Joint ventures are a big deal. You are sitting on a GOLD
MINE. If you know that you're not able or willing to commit 110% to pulling off a successful JV -
then do everyone a favour and call it off until you're in a better position. 2. Is your Partner taking this seriously? If you sense that your potential partner is simply not
ready to "walk the talk" - or if they're openly expressing an attitude of apathy or negativity, make
sure that you're not wasting your efforts. Proceed with caution: You don't want to let potential
profits slip through the cracks - but similarly, you also don't want to waste your time on a
"lopsided" deal... 3. Is your partner's product or client base truly targeted to your offer? I once coordinated a
joint venture between a client and a massive, multi-million dollar software company. Deep down, I
knew that my client's service simply wasn't a good fit. The offer reached thousands of people, and
the results were disappointing to say the least... 4. Does the product or service SELL? Is the product just a good idea - or is it something that a
buying market wants desperatey!? Be sure to look at the real evidence as such, and "do the
math". 5. Is your Partner already Successful? This doesn't apply to every situation, but generally
speaking, if your partner can't help themselves - how can they help you? 6. Has the marketing material been TESTED and Optimized for maximum results? A
difference of even a 1% in sales conversion rate can mean thousands and thousands of dollars.
When it comes to developing ad copy, sales letters, endorsements and marketing material, it is
always best to hire or consult an experienced copywriter or marketing consultant with a proven
track-record - especially when there's so much money at stake! 7. Are you and your partner both on the same page? Often times, a misunderstanding or a
lack of communication can kill a JV before it even begins. Confirm - in detail - the joint venture
thoroughly with your partner before you sign anything. (Do this in person or over the phone). 8. Do you have a definite, strategic plan in place to maximize profits from the future
partnership? What I've often seen is people that hap-hazardly throw together an endorsement or
some other form of JV promotion - with their focus entirely and only on immediate profits. Make JV-WEB.com :: The Ultimate Joint Venture Resource SURE that you will profit both short term AND long term - but focus on the "long term" (aka:
backend) profits. Integrate your partnership in such a way that it will provide both of you
with continual, consistent income for years to come - if not, you're leaving the majority of your "could-be" profits on the table... 9. Is it a Fair Deal? This is specifically directed at partnerships involving a product owner and a
"list" owner. As a general rule, the partner that already has the client-base should be
receiving more up-front profits than the one that is gaining both sales AND clients -
because if they're smart, they'll make more on the "backend" with their newly acquired clients
than they will short-term with the endorsement. 10. Is the Joint Venture a Timely Event? Consider what else is happening around your market,
and with other outside forces that directly or indirectly affect your niche. This includes seasonal
product considerations, worldwide events/disasters, other competitors' activities, etc. 11. Is the Product or Service priced Effectively? Price points can have a significant impact on
the marketability and performance of any given product. (Often times, a lower price point may
actually perform much worse than a higher one.) Ultimately, this depends on the client-base in
question, and what they are used to spending on average. If the price of this offer is greatly
higher than what the "list" usually spends, the deal may flop. (ie. Selling 24 ft. boats to people that
normally just buy fishing tackle.) 12. Does the Endorser have a Strong Relationship with their "List"? If not, you'll need either
the salesletter of the century - or a new partner. 13. How often does the Endorser contact their "List"? If the client-base receives frequent
contact from your Partner - and if they buy related products consistently - then your offer will likely
perform very well. If the Endorser only stays in touch with their clients a few times a year, your
offer might not be as powerful. 14. How does your Partner treat his customers/clients? Check into this thoroughly. You may
even want to have someone "shop" your potential partner - because the last thing you want is to
tarnish your own hard-earned reputation with your clients by becoming "guilty by association". 15. Has your Partner done a Joint Venture before? If they have, take a close look at how their
previous partners fared in terms of treatment and performance. Was it a success? A "win/win"? If
they have NOT, you may need to educate them on the fundamentals of joint-venturing - even
during an active partnership. 16. Have the "nitty gritty" details been taken care of? Who collects the money? When does
the other partner get paid? How? What about refunds? Who has rights to what (ie. customer lists,
etc)? Who is responsible for what? Who pays for what? Is there a co-marketing
arrangement/policy in place? What if you actually lose money? Etc. 17. Do you have an Exit Strategy in place? How and when will the partnership end, or will it
stay open-ended? What if it doesn't work out as planned - or ends on "bad terms"? Is there a
clause in place that provides a way for both parties to stay protected in case of a bad deal? 18. Are you Really protected by your contract? A large percentage of "napkin" agreements
that most small-business owners or entrepreneurs tend to draft up by themselves actually
wouldn't hold much water in court if things turned ugly. Make sure to obtain sound legal advice
before you sign anything. JV-WEB.com :: The Ultimate Joint Venture Resource 19. What Next? Looking beyond your exit strategies and so on, how can you leverage the results
of this joint venture so that your bottom-line continues to benefit from it - well after the JV has
been "done" or integrated? - Chris Rempel , JV-Web.com ------------------------------------------------------------------------------------------------ Find a Joint Venture Partner TODAY >> ------------------------------------------------------------------------------------------------ Featured Free Download from JV-Web.com: " How to EASILY Create JV Partnerships - even if your Potential Partner has NO idea what a Joint Venture is! "
Choosing the RIGHT Partner for Your Business
How to Approach Potential Partners
Sample Proposal Letters that Worked - and Why
Setting up the Deal
The Single MOST Crucial Part of Convincing Others to do Business with You
Strategies for Maximizing Your Profits (and your Partner's) Click to Download Free from JV-Web.com >>
The web site itself may have changed. You can check the current page or check for previous versions at the Internet Archive. Yahoo! is not affiliated with the authors of this page or responsible for its content. What's the Big Deal about Joint Ventures JV-WEB.com :: The Ultimate Joint Venture Resource Joint Venture Checklist: 19 Crucial Factors You Need to Consider Before You Sign the Dotted Line ------------------------------------------------------------------------------------------------ Overview: Before you "sign the dotted line", review this checklist to make sure that you're doing the right thing - at the right time - and with the right partner! ------------------------------------------------------------------------------------------------ The Pre-Joint Venture Checklist: 1. Are you taking this seriously? Joint ventures are a big deal. You are sitting on a GOLD
MINE. If you know that you're not able or willing to commit 110% to pulling off a successful JV -
then do everyone a favour and call it off until you're in a better position. 2. Is your Partner taking this seriously? If you sense that your potential partner is simply not
ready to "walk the talk" - or if they're openly expressing an attitude of apathy or negativity, make
sure that you're not wasting your efforts. Proceed with caution: You don't want to let potential
profits slip through the cracks - but similarly, you also don't want to waste your time on a
"lopsided" deal... 3. Is your partner's product or client base truly targeted to your offer? I once coordinated a
joint venture between a client and a massive, multi-million dollar software company. Deep down, I
knew that my client's service simply wasn't a good fit. The offer reached thousands of people, and
the results were disappointing to say the least... 4. Does the product or service SELL? Is the product just a good idea - or is it something that a
buying market wants desperatey!? Be sure to look at the real evidence as such, and "do the
math". 5. Is your Partner already Successful? This doesn't apply to every situation, but generally
speaking, if your partner can't help themselves - how can they help you? 6. Has the marketing material been TESTED and Optimized for maximum results? A
difference of even a 1% in sales conversion rate can mean thousands and thousands of dollars.
When it comes to developing ad copy, sales letters, endorsements and marketing material, it is
always best to hire or consult an experienced copywriter or marketing consultant with a proven
track-record - especially when there's so much money at stake! 7. Are you and your partner both on the same page? Often times, a misunderstanding or a
lack of communication can kill a JV before it even begins. Confirm - in detail - the joint venture
thoroughly with your partner before you sign anything. (Do this in person or over the phone). 8. Do you have a definite, strategic plan in place to maximize profits from the future
partnership? What I've often seen is people that hap-hazardly throw together an endorsement or
some other form of JV promotion - with their focus entirely and only on immediate profits. Make JV-WEB.com :: The Ultimate Joint Venture Resource SURE that you will profit both short term AND long term - but focus on the "long term" (aka:
backend) profits. Integrate your partnership in such a way that it will provide both of you
with continual, consistent income for years to come - if not, you're leaving the majority of your "could-be" profits on the table... 9. Is it a Fair Deal? This is specifically directed at partnerships involving a product owner and a
"list" owner. As a general rule, the partner that already has the client-base should be
receiving more up-front profits than the one that is gaining both sales AND clients -
because if they're smart, they'll make more on the "backend" with their newly acquired clients
than they will short-term with the endorsement. 10. Is the Joint Venture a Timely Event? Consider what else is happening around your market,
and with other outside forces that directly or indirectly affect your niche. This includes seasonal
product considerations, worldwide events/disasters, other competitors' activities, etc. 11. Is the Product or Service priced Effectively? Price points can have a significant impact on
the marketability and performance of any given product. (Often times, a lower price point may
actually perform much worse than a higher one.) Ultimately, this depends on the client-base in
question, and what they are used to spending on average. If the price of this offer is greatly
higher than what the "list" usually spends, the deal may flop. (ie. Selling 24 ft. boats to people that
normally just buy fishing tackle.) 12. Does the Endorser have a Strong Relationship with their "List"? If not, you'll need either
the salesletter of the century - or a new partner. 13. How often does the Endorser contact their "List"? If the client-base receives frequent
contact from your Partner - and if they buy related products consistently - then your offer will likely
perform very well. If the Endorser only stays in touch with their clients a few times a year, your
offer might not be as powerful. 14. How does your Partner treat his customers/clients? Check into this thoroughly. You may
even want to have someone "shop" your potential partner - because the last thing you want is to
tarnish your own hard-earned reputation with your clients by becoming "guilty by association". 15. Has your Partner done a Joint Venture before? If they have, take a close look at how their
previous partners fared in terms of treatment and performance. Was it a success? A "win/win"? If
they have NOT, you may need to educate them on the fundamentals of joint-venturing - even
during an active partnership. 16. Have the "nitty gritty" details been taken care of? Who collects the money? When does
the other partner get paid? How? What about refunds? Who has rights to what (ie. customer lists,
etc)? Who is responsible for what? Who pays for what? Is there a co-marketing
arrangement/policy in place? What if you actually lose money? Etc. 17. Do you have an Exit Strategy in place? How and when will the partnership end, or will it
stay open-ended? What if it doesn't work out as planned - or ends on "bad terms"? Is there a
clause in place that provides a way for both parties to stay protected in case of a bad deal? 18. Are you Really protected by your contract? A large percentage of "napkin" agreements
that most small-business owners or entrepreneurs tend to draft up by themselves actually
wouldn't hold much water in court if things turned ugly. Make sure to obtain sound legal advice
before you sign anything. JV-WEB.com :: The Ultimate Joint Venture Resource 19. What Next? Looking beyond your exit strategies and so on, how can you leverage the results
of this joint venture so that your bottom-line continues to benefit from it - well after the JV has
been "done" or integrated? - Chris Rempel , JV-Web.com ------------------------------------------------------------------------------------------------ Find a Joint Venture Partner TODAY >> ------------------------------------------------------------------------------------------------ Featured Free Download from JV-Web.com: " How to EASILY Create JV Partnerships - even if your Potential Partner has NO idea what a Joint Venture is! "
Choosing the RIGHT Partner for Your Business
How to Approach Potential Partners
Sample Proposal Letters that Worked - and Why
Setting up the Deal
The Single MOST Crucial Part of Convincing Others to do Business with You
Strategies for Maximizing Your Profits (and your Partner's) Click to Download Free from JV-Web.com >>
