BA Honours Human Resource Management with Marketing Year One STX1115 Quantitative Methods and Applications In Business This module provides an interesting and enjoyable introduction to basic statistical and ICT ideas for the analysis and presentation of business data. It caters for students with little prior mathematical knowledge, and while students are expected to complete mathematical calculations by hand and using a computer the emphasis is on the interpretation and communication of quantitative results. The module encourages students with little mathematical background or a fear of mathematics to develop confidence and ability in quantitative skills for business, human resource management and marketing, which can be built upon in further study. HRM1100 Understanding People in Organisations This module will provide you with the basis for the further study of Human Resource Management (HRM). This will be achieved through introducing you to key concepts and theories in Organisational Behaviour (OB). The module explores a variety of factors influencing behaviour in organisations. The range of factors explored will firstly relate to individuals within organisations (psychology), secondly those which relate to groups within the organisation (sociology) and thirdly those which relate to organisations as a whole (structure, processes and management). Through this exploration the module goes on to describe, illustrate, analyse and evaluate concepts, strategies and theories developed and utilised by business organisations to maximise the potential and resolve problems associated with an organisation's most significant and valuable resource; human beings. ECS1300 Economic and Financial Aspects of Business In this module, students will gain an understanding of key macroeconomic and microeconomic principles that inform a great deal of marketing thought and practice. They will also gain important insights into how economic factors and the economy affect marketing decisions and outcomes. In addition, students will learn the fundamentals of accounting and finance necessary to make more effective marketing decisions and to assess the cost and financial implications/outcomes of those decisions. MKT1100 Principles of Marketing This course is designed to provide students with a comprehensive overview of a wide range of marketing concepts and frameworks within a variety of organisations. More specifically, the course aims to develop students' knowledge and understanding of the core role of marketing in determining the growth potential of an enterprise, including an understanding of the significance of the external and internal operating environments for marketing practice, methods to identify market segments, and the impact organisations can achieve via developing and integrating the marketing mix. Throughout the duration of the course, students will gain knowledge of the application of marketing concepts and techniques in an integrative way and in unpredictable and competitive environments. Year Two HRM2011 HRM in a Global Context This module builds upon knowledge gained at level 1 about the business environment and about the general management functions operating within organisations and develops an understanding of the international context of dealing with people issues in organisations. HRM2012 Human Resource Management In Practice The aim is to introduce students to the key areas of HRM and to build on relevant knowledge and skills developed in Year 1 modules. By the end of the year students will be familiar with a wide range of generalist HR policies and practices within the four key areas of the discipline: employee resourcing, employee reward, employee relations, and employee training and development. MKT2210 Marketing Intelligence and Research Good marketing decisions are based on intelligence and research. 'Intelligence' is the term used to describe any information that is relevant to decision making and 'research' is a more formal approach to gathering and assessing information. In this module, students will first gain skills in how to obtain marketing and business-related information and then how to critically assess that information for value and relevance, and how to develop reasoned arguments and decisions. Students will then learn how to do marketing research, including defining a problem for research, establishing an appropriate research design, creating research instruments, gathering and analysing data, and using the findings to make better marketing decisions. Ethical aspects of market research and intelligence will also be addressed. Choose one from : MKT2290 Entrepreneurship and Small Business Marketing Entrepreneurship is seen as involving two vital ingredients: innovation and creativity - but with that little extra push to achieve. This module is designed to foster entrepreneurial talent and to encourage and develop entrepreneurial/small business management skills through the review and application of theory and practice in the field. The diversity of entrepreneurship in today's dynamic commercial and social environments will be highlighted. Students will be challenged to think and act entrepreneurially so that they can be in a position to start their own business or bring an entrepreneurial approach to existing businesses. It also aims to make them aware of opportunities in the marketplace and generate a 'can do' mentality - one that empowers students and shows them that they can shape their own destinies. MKT2230 Integrated Marketing Communications HRM2016 Developing Personal and Professional Competencies This module aims to enable learners to turn personal and academic skills into employment skills needed within the Human Resource Management context. It aims to enable learners to apply a range of 'soft skills' theories and practices to core HR processes. Year Three HRM3013 The Service Encounter his module builds upon knowledge and skills gained about general business functions, organisational behaviour and the marketing function and explores, in more depth and on a critical basis, the interrelationship of these disciplines in the organisation of services. MBS3012 Consulting in Organisations MKT3110 Marketing Strategy and Planning The module will provide students with a detailed knowledge of the conventional approach to marketing strategy and planning. This conventional approach (the 'rational planning' approach) considers strategic marketing to involve the planned deployment of marketing resources to meet strategic marketing goals in the context of an 'external environment' which is largely outside the organisation's control. The various steps in this process (which can be conveniently summarised as environmental analysis strategy formulation, and implementation & control) will be examined in depth. Having provided students with a sound grasp of the conventional model of strategic market planning, the module will then encourage students to engage critically with the notion of rational strategic planning by: - Examining alternatives to the 'rational planning' approach, such as emergent strategy and postmodernism - Placing strategic marketing planning in the context of the historical development of marketing thought Choose one from: HRM3120 Managing Individual and Organisational Change This module builds on skills developed in the Personal Effectiveness Nodules to provide a bridge between University and future careers and further develops the strategic role of the HR practitioner to enable them to implement specific organisational change related to the management of people. MBS3001 Organisational Internship This primary aim of the internship module is to build on students' academic learning by providing them with the opportunity to undertake a period of unpaid work experience to apply and further develop work-related knowledge, skills and capabilities, together with the aptitude to learn from experience. MBS3200 Learning and Self-Development in the context of part time work To enable students currently in part-time employment to: - Employ theories of learning and personal development in order to review and articulate their learning in the context of their workplace - Explore, analyse and comment critically on their organisation in the light of theoretical perspectives on organisational behaviour and on the organisation's relationship to the external environment - Recognise and articulate the interdependence of theory and practice MBS3300 Learning Voluntary Work - To enable students currently employed in a voluntary organisation to review and articulate their learning from this work and to provide credible evidence in writing of this learning. - To explore, analyse and comment critically on their organisation in the light of theoretical perspectives on organisational behaviour and identify an area of organisational change. MGT3315 Contemporary Issues in Business MKT3150 Advertising and Sales Promotion MKT3123 Public relations The aim of this module is to develop the students' knowledge of public relations theory and practice, and the process of public relations campaign planning, implementation and evaluation. Students will gain insights into why it is important for organizations to create and sustain a positive image with all stakeholders; the relationship between PR and marketing; the role of the media as an organization stakeholder, and how to work with media agencies and personnel to achieve organizational goals. New as well as more traditional communication tools will be investigated and assessed for their PR value MKT3120 Branding and Product Development This module aims to help students to learn how to use state-of-the-art management techniques to identify markets, develop new product or service ideas, measure customer benefits, design successful new products (services), and develop branding strategies. It will be relevant to students who expect to work directly or indirectly in brand or product management as well as those who are interested in general management and consulting. MKT3121 Business Marketing and Key Accounts Management The module is designed to provide a detailed understanding of the role of the business-to- business marketing and key account management functions in contemporary business organisations. The principal aim of the module is to provide students who may wish to pursue a career in business-to-business marketing, selling, sales management or key account management with skills and knowledge that will assist them in their chosen career. Students will be introduced to a wide range of analytical, managerial and theoretical techniques and concepts which experts in the field believe to be relevant and useful to business-to-business marketing and key account managers. They will be encouraged to evaluate these techniques and concepts critically and to assess how they can be adapted suitably to the contingencies of tactical and strategic marketing and account management in business-to-business markets

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