Project Management
Context
1. Context
2. Objectives
3. Costs/Benefits
4. Planning
5. Processes
6. Risks
7. Organization
8. Project ManagementMethods
1.
Dynamic Systems Development Method
2.
Capability MaturityModel (CMM)
3.
Project Management Institute (PMI)
I.T. PROJECT MANAGEMENT
ORGANIZATION
PROCESSES
Structure
culture
METHODS
PLANNING &
RISKS ASSESSMENT
COST / BENEFITS
CONTEXT
OBJECTIVES
(Deliverables)
1-
CONTEXT
1-CONTEXT
1. Customer Buying behavior
2. Differentiationvs Costs
3. Competitive Forces
4. ProductLife Cycle
5. Boston Consulting Group
6. SWOT
Customer buying behavior
LOW
HIGH
LOW
HIGH
PROCESS CHANGE
PRODUCT
CHANGE
ONE OF A KIND
OFF THE RACK
MODULAR
?
Pine, 1993
7
LOW
HIGH
LOW
HIGH
PRICE COMPETITIVENESS
DIFFERENTIATION
Differentiationvs Costs
Market forces
SUPPLIERS
COMPETITORS
CUSTOMERS
POTENTIAL
INTRANTS
SUBSTITUTION
PRODUCTS
product life cycle
REVENUE
INCOME
LAUNCHING GROWTH
MATURITY
DECLINE
TIME
REVENUE
INCOME
Boston Consulting Group
WEAK
STRONG
WEAK
DOGS
CASH COW
STARS
STRONG
RELATIVE MARKET SHARE
MARKET
GROWTH
RATE
?
DILEMMA
Strengh
Weaknesses
EXTERNAL ENVIRONMENT
INTERNAL ENVIRONMENT
Trends
(or Threats)
Opportunities
SWOT
IBM CASE
INCOME
1992
1993
1994
+3
-5
-8
IBM Environment
INSTABILITY
COMPLEXITY
Simple
Complex
Stable
Unstable
Since
1989
1985-89
1965-851
2
IBM Products and services
HARDWARE
SERVICES
SOFTWARE
MAINFRAMES
CONSULTING
O S
MIDRANGE
SYST INTEGR
APPLICATIONS
SCIENTIFIC
APPL DEVLT
CUSTOM DEVLT
PCS
MAINTENANCE
ASP
NETWORKS
EDUCATION
FACIL MGT
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