Domain Name Appraisal
 tau.com
 4/29/2007
 1 of 5
 Page
 114502
 Fair Market Value for
 Fair Market Value Summary as of
 Market Average
 US$60,300
 Financing Schedule Summary for
 Methodology
 Metrics Summary for
 US$64,464.00
 US$68,472.00
 US$72,612.00
 US$2,853.00
 US$2,017.00
 Pay
 per month for 36 months (total payments of
 )
 Pay
 per month for 24 months (total payments of
 )
 Pay
 per month for 12 months (total payments of
 )
 US$5,372.00
 1
 0
 0
 No
 3
 Yes
 78,219
 com
 Extension:
 Characters:
 Number of Words:
 Number of Hyphens:
 Numerical Characters:
 Plural:
 Yahoo Directory:
 DMOZ Directory:
 Incoming Links:
 Collection Period
 Comparable Domain Sales
 4/29/2007
 Market Sale Averages for 30 Days Preceding
 Average
 US$4,366.00
 Median
 US$600.00
 High
 US$1,500,000.00
 Low
 US$1.00
 tau.com
 tau.com
 1239
 Sampling Error
 2.84%
 No
 Suffix:
 No
 Prefix:
 3
 Google PageRank:
 Low
 US Trademark Competition:
 /10
 30
 Traffic Strength
 /100
 0
 English Frequency Strength: /100
 Keyword Search Popularity Strength: /100
 198
 CPC Advertising Price Strength: /100
 0
 4,661,227
 Alexa Rank:
 Yes
 30 days preceding
 Market Hi
 US$69,700
 Market Low
 US$50,900
 3/31/2007
 3/31/2007
 Domain Name Investment Services
 1-877-ZETETIC
 Zetetic.com
 1 of 5
 Page
 114502
 Zetetic Certified Appraisal Number
 
 
 Domain Name Appraisal
 tau.com
 4/29/2007
 2 of 5
 Page
 114502
 Fair Market Value for
 Purpose & Assigned Use
 Property Description
 Marketplace
 Date of Quote
 This quote is intended to provide a US$ value of a Domain Name in the secondary domain
 name aftermarket, after initial registration of the Domain Name with an accredited registrar.
 This quote may be used to determine a buy or sell price for this domain name, tax purposes,
 defining asset value or insurance value.
 This quote is for the following Domain Name, independent of any associated brand equity,
 revenue, income or profits:
 tau.com
 While Domain Name values fluctuate daily with market conditions, the following is the Effective Date of
 quote for this Domain Name:
 4/29/2007
 This quote applies to transactions within the secondary domain name marketplace, also referred to
 as the "aftermarket". The aftermarket is defined as any sale and/or exchange of domain name
 property after initial registration with an accredited registrar. The aftermarket consists of various
 brokers, exchanges and private transactions between individuals or companies.
 Domain Name Investment Services
 1-877-ZETETIC
 Zetetic.com
 2 of 5
 Page
 114502
 Zetetic Certified Appraisal Number
 
 
 Domain Name Appraisal
 tau.com
 4/29/2007
 3 of 5
 Page
 114502
 Fair Market Value for
 You may choose to sell or purchase a domain name through a seller financed arrangement. The
 following is simply provided as a courtesy in simplifying a payment plan over 12, 24 or 36 months.
 The following calculations use a time-value-money formula based the following interest rate using the
 US Prime Rate plus 2.25% (the maximum any bank can charge a business under a Small Business
 Administration loan) plus 2.00% risk premium for a domain name transaction:
 Appraisal Methodology/Approach/Type
 Comparables/Sample Size/Recency
 Statement of Value
 Finance Schedule
 Zetetic collects random, representative secondary domain name market data on a continuous basis.
 Transactions are collected from various sources and in various ways. Transactions are verified between
 buyer and seller for authenticity and accuracy. Data is collected on each domain name then normalized.
 The domain names are statistically analyzed to develop a scientific forecasting model. The model is
 updated monthly to reflect current market conditions.
 This appraisal is based on the preceding 30 days of sales transactions from the following date,
 which can be referred to as the number of "comparable transactions" this appraisal is based on:
 We have calculated a fair market value based on the most recent sales activity.
 12.5
 US$64,464
 US$68,472
 US$72,612
 US$2,853
 US$2,017
 Pay
 per month for 36 months (total payments of
 )
 Pay
 per month for 24 months (total payments of
 )
 Pay
 per month for 12 months (total payments of
 )
 US$5,372
 1239 transactions as of
 Market Average
 US$60,300
 Market Hi
 US$69,700
 Market Low
 US$50,900
 3/31/2007
 Domain Name Investment Services
 1-877-ZETETIC
 Zetetic.com
 3 of 5
 Page
 114502
 Zetetic Certified Appraisal Number
 
 
 Domain Name Appraisal
 tau.com
 4/29/2007
 4 of 5
 Page
 114502
 Fair Market Value for
 Variables Measured
 This appraisal is based on measurement and tracking of 28 variables. The following data and related
 calculations were used, in part, to calculate your appraisal:
 1
 0
 0
 No
 3
 Yes
 78,219
 com
 Extension:
 Characters:
 Number of Words:
 Number of Hyphens:
 Numerical Characters:
 Plural:
 Yahoo Directory:
 DMOZ Directory:
 Incoming Links:
 No
 Suffix:
 No
 Prefix:
 3
 Google PageRank:
 Low
 US Trademark
 Competition:
 /10
 30
 Traffic Strength
 /100
 0
 English Frequency
 Strength:
 /100
 Keyword Search
 Popularity Strength:
 /100
 198
 CPC Advertising
 Price Strength:
 /100
 0
 We currently measure com, net, org, biz, info, fm, nl, cc, us, la, sc, co.uk, co.kr, com.ar,
 org.uk, ws, cx, nu, ca, tv, tc, de, it, ch, br, dk, at, pn, jp, md, se, cd, cn, to, cz, be, co, ru, fr, io,
 tm, bz, name, lu, om, ms, ag, co.in, hu, ne, st, in
 The number of unique characters
 The number of unique words within your domain name. Analysts have reviewed your
 domain name to determine the number of words.
 Number of hyphens
 Count of numbers used
 Total number of incoming links counted in AltaVista, AllTheWeb, Yahoo, MSN, Alexa &
 Google
 Whether the domain name is plural or singular
 Whether there are any of the following suffixes: internet, dot, online, new, the, my, and,
 u, a, v, e, i, ive, web
 Whether there are any of the following prefixes: internet, dot, online, new, the, my, and,
 u, a, v, e, i, ive, web
 Whether the domain name is included in the Open Directory
 Whether the domain name is included in the Yahoo Directory
 The Google PageRank of a possible 10, with 10 being best
 Competitive intensity for trademarking the domain name phrase. Low indicates there are no
 current trademark matches; Medium indicates there is exactly one possible existing match,
 which could belong to this domain name; High indicates there is more than one possible
 trademark match regardless of classification, any of which could belong to this domain name.
 Your site is indexed against the average unique daily visitors of domain names sold during the
 collection period.
 Various methods are used to calculate the pay per click or cost per click advertising value of the
 phrase within your domain name; it is then indexed against the pay per click value of domain
 names sold during the collection period.
 The English spoken and written frequency of the words and phrases within your domain
 name are indexed against the average for all domain names sold during the collection
 period.
 The search engine keyword popularity of the keywords in your domain name is measured using
 Wordtracker Top 20,000 terms, weighted against the average of all domain names sold during
 the collection period.
 4,661,227
 Alexa Rank:
 Alexa's popularity ranking, lower numbers mean more popular
 Yes
 Domain Name Investment Services
 1-877-ZETETIC
 Zetetic.com
 4 of 5
 Page
 114502
 Zetetic Certified Appraisal Number
 
 
 Domain Name Appraisal
 tau.com
 4/29/2007
 5 of 5
 Page
 114502
 Fair Market Value for
 THIS APPRAISAL REPORT, AND ALL RESULTS CONTAINED HEREIN, IS PROVIDED "AS-IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED,
 INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT.
 This appraisal report is provided exclusively to you, the requesting party, for your sole and exclusive use. This report is not valid for use by, or reliance on, by any third party. Zetetic
 shall not be responsible for any reliance by you or any other third party on the Appraisal Report and the results contained therein. Neither this Appraisal Report, nor the appraised
 value, is designed for, nor should be used as, a basis for establishing or evidencing the value of any Domain Name as collateral for buyers or lenders, as a business asset for any
 public or shareholder disclosure or private or public request for financing, or for any other purpose for which a third-party may rely on the Result.
 Zetetic does not warrant the appraised value provided in this Appraisal Report. Valuations of Domain Names are, by nature, personal and subjective and many circumstances
 impact such valuations, which are beyond the control or knowledge of Zetetic. In addition, the appraised value may be based on information and data gathered by Zetetic from
 independent sources. Zetetic does not warrant the accuracy of any such information.
 The appraised value provided in this report may not necessarily reflect the actual value of the Domain Name, or any transaction price or offer to purchase the Domain Name
 registration for the Domain Name listed in this report.
 Zetetic makes no representations or warranties that any appraised value will reflect the actual value of any Domain Name, or any transaction price or offer to purchase the Domain
 Name registration for the Domain Name listed in this report. The appraised value provided reflects Zetetic's estimate of market value based on an assessment of market conditions
 at the time this Appraisal Report was issued and based upon Zetetic's appraisal model. Zetetic is not responsible for, and cannot predict, changes in the market or other
 circumstances that may effect or change Domain Name value. Zetetic makes no representations or warranties whatsoever about the accuracy of this report, and shall not be liable
 for any inaccuracies or errors contained or reflected in this Appraisal Report or it appraisal model. The Appraisal Report does not constitute an offer or contract.
 Zetetic has no financial interest in the Domain Name or results from any sale of Domain Name.
 Zetetic's fee is not contingent on appraised value of Domain Name.
 IN NO EVENT WILL ZETETIC BE LIABLE TO ANY PARTY FOR ANY DIRECT, INDIRECT, SPECIAL OR OTHER CONSEQUENTIAL DAMAGES FOR ANY USE OF THIS
 APPRAISAL REPORT, INCLUDING, WITHOUT LIMITATION, ANY LOST PROFITS, BUSINESS INTERRUPTION, OR OTHERWISE.
 Statement of Assumptions, Limiting Conditions, Fees & Disinterest
 Statement of Authenticity
 I certify that all the information contained herein for this Domain Name Appraisal Report is accurate to the best of my knowledge. I furthermore certify that this Appraisal Report was
 prepared in accordance with the high standards set forth by Zetetic.
 Statement of Appraiser Qualifications
 The Principals of Zetetic have been involved in the research business, Internet marketing and various vertical industries since 1996. Zetetic Principals have experience in brand
 development, mass media advertising, financial sector, Internet advertising and marketing and market research. They have managed brands and advertising for companies like
 Ameritrade, 3Com, Sun Microsystems and what is now HarrisDirect. They have managed marketing and planning for companies like Excite@Home's MatchLogic. They have
 completed research that lead to billion dollar acquisitions and initial public offerings for companies like DoubleClick and Raindance Communications. They have completed market
 feasibility studies for companies like HealthInsurance. com, FinanCenter.com and bConnected. They have completed business plans for various startups. In addition, Principals
 have firsthand experience in the acquisition and sale of domain names in the secondary market and moderate the DomainNameDisucssion.com List, an industry leading newsletter
 since 2001.
 114502
 Zetetic Certified Appraisal Number
 Visit the following URL for certification
 http://certified.zetetic.com/114502.pdf
 Keith Pieper, Senior Analyst
 92
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 Domain Name Investment Services
 1-877-ZETETIC
 Zetetic.com
 5 of 5
 Page
 114502
 Zetetic Certified Appraisal Number