Aaron Kopelson
 Mortgage Planner
 Loan Link Financial Services
 Phone: 949-290-9494
 Fax: 949-643-4898
 akopelson@theloanlink.com
 www.HomeLoanSuperstars.com
 What's in a Domain Name
 Choosing Your Own Address
 Cybersquatter, n. Person who buys a domain name with the intent
 of later selling it at an inflated price.
 Some people feel that all the good domain names are taken. It's
 true that cybersquatters have pursued almost all the acronyms and
 one-word phrases they can think of, leaving the small
 businesspeople to scrounge for names that don't seem half as
 catchy as Yahoo!庐 and Amazon.com00
 But a domain name does not have to be the name of your business.
 It just has to make sense! Let me suggest some rules to follow:
 Think of keywords people will use to search for your business.
 Including those words in your name can help boost your search
 engine rank, as well as being memorable. Let's consider John Doe,
 who sells homes in Miami, Florida. www.johndoe.com is a lousy choice for a Real Estate agent, because nobody knows
 that's what John Doe does for a living! www.johndoerealty.com is a much better choice.
 Remember your locale! www.miami-homes-and-condos.com is even better for John, and is probably available. If not,
 he could try www.miami-condos-and-homes.com, or www.miamifloridahomes.com, or any number of variations.
 Don't worry about finding a name that is easy to remember. Remember: 99% of the visits to most websites come from
 clicks and links from other sites, whether it is a search engine, a directory, or a previous bookmark. That means only 1%
 of your visitors need to be able to remember your name and type it in. Encourage visitors to bookmark the pages of
 homes they like so they can come back later.
 You can use more than just letters - hyphens and numbers are valid, too. Also, your name doesn't have to be a.com
 (for company ) just because you're a business. The extensions.net,. us, and.biz are all valid for any company or individual
 to use.
 Be careful about homonyms that might confuse people. A Real Estate agent specializing in beachfront or riverfront
 properties might think www.reelestate.com would attract fishermen, but it will probably also make some people think he
 just doesn't know how to spell.
 I hope these rules are helpful for you. Remember, a domain name costs less than $10, and can point to an existing
 website with little difficulty. If you already have a website, but think of new names you'd like to use, it's very little trouble to
 get them up and going in less than a week.
 Look forward to more Business Boosters coming your way!
 Amazon00is a trademark of Amazon.com, Inc. Yahoo!庐 is a registered trademark of Yahoo! Inc. All rights reserved.