Make Your Website Work Winning Customers for Your Small Business
Make Your Website Work Winning Customers for Your Small Business
May 22, 2006
San Antonio Central Library
Don Lamm Alamo Web Pros www.alamowebpros.com dlamm@alamowebpros.com 210.698.9754
Make Your Website Work Winning Customers for Your Small Business
Overview
Why a Website? Take Your Site Online Make Your Site Work DiscussionMake Your Website Work Winning Customers for Your Small Business
Why a Website?
communication tool marketing tool credibility builderMake Your Website Work Winning Customers for Your Small Business
Why a Website?
A good site is a competitive advantage Your site is a business unit. Are you running it like one?Make Your Website Work Winning Customers for Your Small Business
Exercise
Make Your Website Work Winning Customers for Your Small Business
Some Stats
38% of have a Web site 30% of these sell online. 59% use the Internet to do business.Make Your Website Work Winning Customers for Your Small Business
Why No Website?
54%: Product and services don't lend themselves to sale over the Internet 44%: Don00 see any benefit from one 40%: Haven00 gotten around to it yetMake Your Website Work Winning Customers for Your Small Business
Why No Website?
24%: Don00 have the time 16%: Don00 know how to do it. 9.6%: Initial cost is too highMake Your Website Work Winning Customers for Your Small Business
Why no online selling?
76%: Product and services don't lend themselves to sale over the Internet 36%: Don00 see any benefit 16%: Don00 have the timeMake Your Website Work Winning Customers for Your Small Business
Why no online selling?
15%: Haven00 gotten around to it 13%: Infrastructure is not yet available 9.5%: Initial cost is too highMake Your Website Work Winning Customers for Your Small Business
Plan to have a site in a year:
26%: Definitely yes 19%: Probably yes 20%: Probably no 31%: Definitely noMohan-Neill (2006). An Analysis of Factors Which Influence Small Businesses00Decision to Have a Website and to Conduct Online Selling, The Journal of American Academy of Business.
Make Your Website Work Winning Customers for Your Small Business
How a Site Works
Web servers: IIS, Apache flat site HTML dynamic site DatabaseMake Your Website Work Winning Customers for Your Small Business
Basic HTML Page
<html> <head> <title>THIS IS MY PAGE</title> </head> <body> <p> <strong>Hello, this text is bold!</strong> <br> <a href=00ttp://www.google.com00gt;link to google</a> <br> <img src=00imagefolder/imagename.gif00gt; </p> </body> </html>
Make Your Website Work Winning Customers for Your Small Business
Domain name: friendly name used to find your site on the Web. (e.g. google.com) Host A company who stores your Web site on their servers. URL: Uniform Resource Locator The address of each page on your site. Links are URLs.How a Site Works
Make Your Website Work Winning Customers for Your Small Business
How to Make Your Site
User Centered Design Ask the right questions Usability Fundamentals Develop in PhasesMake Your Website Work Winning Customers for Your Small Business
Ask the right Questions
Why do I want a Website? What will it do for my business? Why will customers visit my site? What will they do on my site?Make Your Website Work Winning Customers for Your Small Business
The Customer Comes First
Understand your customer Understand Web user behavior 70 percent of respondents say that most of the time, they use the Web to search for specific information Scanning Paradox of the Active UserMake Your Website Work Winning Customers for Your Small Business
Web users are ruthless information seekers who have trained themselves to filter out all elements but those that are essential to completing their task.
If your site isn00 usable, your online customers will go elsewhere.
Make Your Website Work Winning Customers for Your Small Business
Usability Fundamentals
Fitt00 Law: The time to acquire a target is a function of the distance to and size of the target. Maximize user efficiency Anticipation, autonomy and consistencyMake Your Website Work Winning Customers for Your Small Business
Nielsen00 Law of the Web User Experience:
Your users spend most of their time on other sites, so that's where they form their expectations for how the Web works.
Make Your Website Work Winning Customers for Your Small Business
Web Interface Standards
Underlined text means 00lick here000/font> Blue text means 00lick here00/font> Company logos link to home page Shopping cartsMake Your Website Work Winning Customers for Your Small Business
Web Interface Standards
About Us for company info Navigation tabs across the top of the screen take users to main content areas of the site A left navigation rail also contains links that take users to the site00 main content areasMake Your Website Work Winning Customers for Your Small Business
Performance
Speed is important for usability Adequate hosting Optimize graphics Minimize graphics Good codeMake Your Website Work Winning Customers for Your Small Business
Usability Testing
Expert inspection User testing 5 users is enough Ask them to complete specific tasksMake Your Website Work Winning Customers for Your Small Business
Example Websites:
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