NETexponent and MEA Digital Team Up
To Optimize and Grow Affiliate Marketing Program
For Leading Online Game Destination, Shockwave.com
Shockwave.com00, offers more than 400 online games from various genres to 20
million visitors per month
NEW YORK , (January 11, 2007) - The pairing of NETexponent , a leading online
performance marketing agency, and top 50 interactive marketing firm MEA Digital
has been selected by leading online games destination Shockwave.com to manage,
optimize and grow its affiliate marketing and media partnership programs.
Shockwave.com, is a pioneer in free online gaming and downloadable games, with
more than 20 million people coming to play the company's 400+ games per month.
In addition to free online action, sports, puzzles and word games, Shockwave.com
also offers Shockwave Unlimited 00 a premiere subscription service for downloadable
games which offer members no time limits, no ads throughout the site and in-game
play [I do not think this is true as we have offered games with in-game ads], and a
host of exclusive games. Recently Shockwave.com launched a mobile store offering a
wide selection of genres tailored for entertainment on the go including action, adventure, puzzle,
racing, strategy and trivia. Shockwave.com was acquired by MTV Networks in 2006.
NETexponent, based in New York, will work with MEA Digital to manage all of the
client's existing affiliate programs. They will look to maximize traffic and
subscriptions by working closely with Shockwave.com's existing affiliate network, as
well as by leveraging the agency's database and relationships with several hundred
top-performing affiliate and media partner websites. In addition, Shockwave.com's
brand integrity will be protected through NETexponent's comprehensive quality
assurance services.
MEA Digital, a top 50 interactive marketing strategy and services firm based in San
Diego, CA, will provide Shockwave.com with ongoing market research, strategy and
other marketing services.
With this move, Shockwave.com is looking to further invest in the success of its
affiliate program and their affiliate partners. The company currently offers affiliates
a 15% commission on each downloadable game sale. With Shockwave Unlimited,
affiliates can earn up to $9 for every new subscriber they drive to the site, including
$4 just for free trial sign up. There is no limit to how much affiliates can earn, a 30-
return day's policy, and an extensive selection of top text links and banner ads
available. Publishers interesting in becoming affiliates should email
Shockwave@NETexponent.com .
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"Nielsen/NetRatings reports that more than one-third of the Internet population visit
online games every month," said Peter Figueredo , CEO, NETexponent. "With those
types of numbers in play, we believe there's an absolutely tremendous opportunity
for a win-win situation where committed affiliates can generate substantial
commissions by driving traffic to Shockwave. com, and the client benefits from the
increase in site visitors and subscriptions."
He is confident that MEA Digital's strategic guidance, along with NETexponent's
experience, unique team-based approach, category exclusivity, relationships with top
affiliates, and ability to quickly scale their program and manage the quality of orders
in their network, will gel as a cohesive fit to provide a successful program for
Shockwave.com. "We will also provide affiliates with a greater level of service, and
afford the client greater piece of mind through our quality assurance services and
integrity."
"First and foremost, MEA Digital will focus on delivering strategic insight to ensure
Shockwave.com achieves its on line marketing goals," said David Herscott ,
president, MEA Digital. "One of the key components in this strategy will be
management of the client's affiliate program, and we are excited to work closely with
NETexponent in this venture."
NETexponent is proud to add Shockwave.com to its roster of clients that includes
other top brands such as American Express, The Financial Times, Audible.com, The
Wine Enthusiast, Back To Basics Toys, Puritan's Pride, and others.
About Shockwave.com
The Shockwave庐. website (www.shockwave.com) is the world's leading destination
for online games, serving a large, loyal audience the best in free interactive
entertainment since 1998. Shockwave.com has a library of more than 400 games
including action-packed arcade-style games, jigsaws and puzzle games, multiplayer
games, downloadable games and more. Shockwave.com is a service of MTV
Networks, following MTVN's September 2006 acquisition of Atom Entertainment,
Inc.online games
Shockwave.com is a trademark of Atom Entertainment, Inc. All other trademarks
mentioned in this document are the property of their respective owners.
About MEA Digital
MEA Digital is a top 50 interactive marketing strategy and services firm based in San
Diego, CA. It is focused on providing clients with extraordinary results through the
design and development of innovative web applications, online advertising, lead
generation and retention programs. MEA Digital's services feature award-winning
creative, web media, search marketing, email marketing/eCRM, and campaign
analytics. We are proud to work with each and every one of our clients, including
Toshiba, Oakley, Mitsubishi, Odyssey Golf, Kyocera Wireless, Openwave and Chopra
Enterprises, among others.
NETexponent (www.NETexponent.com) is an online performance based direct
marketing agency based in New York that builds custom partnership networks for
efficiency driven advertisers. Founded in January of 2001, the metrics-driven firm
leverages nearly a decade of management experience in structuring win-win,
performance-based deals with online publishers ranging from affiliate marketing
programs to integrated media partnerships to search marketing campaigns, and
focuses on efficiently acquiring the most valuable customers for their clients.
NETexponent is committed to being the industry's most efficient and ethical
performance marketing agency, continually evolving to address changing market
conditions and client needs.
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