.Asia Community Pioneer Application Form

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file time: 2008-03-13

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> 1.0 Proposed .Asia Pioneer Domain 1.1 Please indicate the .Asia domain name of interest. If you are proposing a portfolio of domain names, please include the list in 1.3 below.  Please indicate the primary domain name of interest under here.  IDNs (Internationalized Domain Names) are not accepted.  The domain name of interest may nevertheless be a transliteration or Romanization of a non-English name.   1.2 Please provide details of your choice of domain name. (OPTIONAL) If the domain name of interest was not selected from the Community Pioneer Domains, please provide a description of why you believe this is a valuable Pioneer Domain for the community.   1.3 Include the portfolio of domain name(s) of interest here. If you are proposing a portfolio of domain names, please include the list below.  Note that independent Marketing Commitment may be required for each proposed domain name.  Details of the Marketing Commitment procurement will be included in an acknowledgement correspondence to you upon the acceptance of the proposal.  IDNs (Internationalized Domain Names) are not accepted.     2.0 Executive Summary 2.1 Executive Summary (English) Please provide a concise description (less than 500 words) of how you plan to use and promote the proposed .Asia domain name.  Highlight the key features and differentiators of the proposal and how it achieves the objectives of the .Asia Pioneer Domains Program.  This section will be posted publicly along with the .Asia domain name of interest.   2.2 Executive Summary (other language OPTIONAL) Proposals may be submitted in languages other than English, however, an English version of the Executive Summary must be provided above.  The preferred language is English.  Other languages accepted include Chinese, Japanese, Korean, Hindi and Arabic.  Proposals submitted in languages other than English may be translated to English and DotAsia will consider the translated version.  DotAsia will use reasonable efforts to evaluate proposals in these other accepted languages.  Nevertheless, the Applicant is encouraged to submit an English version of the Proposal.     3.0 Business and Marketing Plan 3.1 Describe your Business Plan for utilizing the .Asia domain name. Describe the business plan for your venture and how the .Asia domain name would form an integral part of that plan.  Please provide adequate level of details on the services to be provided and the proposed business model (for-profit or not-for-profit), including the revenue model and how the viability of the initiative will be sustained.  Please also demonstrate your legal and technical ability to operate the proposed .Asia domain and to offer the proposed services.   3.2 Please provide a Market Analysis for your proposal. Provide a market and situation analysis of your proposed venture.  Describe the sector you will be focusing on, your competitors, suppliers and customers, as well as how you intend to position and differentiate yourself in the marketplace.  Include also your strengths, weaknesses, opportunities and threats.   3.3 Please provide details of your Marketing Plan for the .Asia domain name. A major objective of the Pioneer Domains Program is to raise the broad general awareness of live .Asia domain names.  Please provide details of your initial marketing plan, including how you propose to spend the Marketing Commitment and what other activities and channels (online and offline) you will be utilizing to promote your venture.  Most importantly, please include how you would be driving traffic to .Asia domain name obtained and how you would be featuring the .Asia domain name in your promotional efforts.     4.0 Operational Capabilities and Financial Support 4.1 Please provide information about your team experience and capabilities. Please provide a comprehensive description of your company or team.  Include relevant bios of key personnel to be involved in the .Asia Pioneer Domains project and general background of the company (or team) to substantiate the robustness of your capabilities to support the proposed business plan.  Describe your current business operations (or works of team members), core capabilities, market awareness and reach.  Applicants are encouraged to provide additional information as attachments.   4.2 Explain the operations plan for your venture. Describe staffing and other resource allocation plans for the development of the business.  Detailed verifiable business and financial information will be useful.  For new ventures, substantiate the qualifications and experience of the team to execute on the proposed business plan.  Applicants are encouraged to provide additional information as attachments.   4.3 Describe the technical capabilities of your team to develop and launch the proposed .Asia domain. Please include relevant references on the experience and previous projects undertook by your team.  Should elements of the technical deployment be outsourced, please include description of the envisioned engagement as well as detailed credentials of the provider00 technical capabilities.   4.4 Explain the Financial Support available for the proposed Business and Marketing Plan. The financial support as well as the long-term viability of the proposed venture will be an important consideration.  Applicants should show appropriate financial plans including insurances and contingency planning for the venture.  Include budget and financial projections summaries along with brief explanations and supporting information.  Applicants are encouraged to provide additional information as attachments.     5.0 Community and Social Contributions 5.1 Explain your vision with regards to social responsibility. DotAsia is committed to promoting socially responsible initiatives and ventures.  Please describe your vision on ensuring the ongoing promotion of a socially responsible approach to your proposed business.  For example, describe how your services benefit the society at large, or how your operations take into consideration favourable conditions for the environment and employees.   5.2 Describe how your venture would contribute to the Asia community and the Internet community at large. The Pioneer Domains Program is dedicated for commercial as well as non-commercial initiatives.  Explain how the services, content or other activities of your venture would benefit the community and/or how they would promote the development and adoption of the .Asia domain.   5.3 Identify your proposed contributions to the DotAsia Organisation. DotAsia is committed to long-term partnerships with the .Asia Pioneers.  Describe the contribution, including financial or otherwise, you will be sharing with the organisation.  Describe also how the contribution reflects the economic value of the proposed .Asia domain name.  DotAsia is also committed to the development of the .Asia Pioneer Domains.  Please describe the relationship you envision maintaining with the organisation.     6.0 Applicant Information 6.1 Entity Information Legal Name:   Type of Entity: 00/font> For-profit company / partnership

00/font> Not-for-profit organisation / association / co-operative / society

00/font> Individual (Natural Person)

00/font> Government / Government-owned agency

00/font> Academic / Research Institute

00/font> Other:   Jurisdiction of Establishment:   Principal Address:   Telephone:   Facsimile:   Please make sure phone and fax numbers include the country and area codes. Email Address:   Website URL: http:// 6.2 Primary Contact Position:   Title: 00/font> Mr. 00/font> Ms. 00/font> Other:   First Name:   Middle Name / Initial:   Last Name:   Principal Address:   Email:   Mobile:   Telephone:   Facsimile:   6.3 Secondary Contact (OPTIONAL) Position:   Title: 00/font> Mr. 00/font> Ms. 00/font> Other:   First Name:   Middle Name / Initial:   Last Name:   Principal Address:   Email:   Mobile:   Telephone:   Facsimile:   6.4 Additional References: Please indicate the registrar for which you intend  to register the domain name(s) of interest through should you be selected as a .Asia Pioneer.  Applicants are encouraged to provide this information, however, this is not required until the Proposal is selected. Registrar of Choice:   Please provide other relevant references to support your proposal:     7.0 Terms and Conditions 7.1 Acknowledgement and Acceptance of Terms and Conditions The terms 00otAsia00and 00e00as used herein refer to the DotAsia Organisation Limited. 

DotAsia is the global registry for the .ASIA top level domain.  DotAsia entered into an agreement with the Internet Corporation for Assigned Names and Numbers (00CANN00 as the Registry Operator and the Sponsoring Organisation for the 00ASIA00 sponsored generic top-level domain.  DotAsia is a not-for-profit limited-by-guarantee organisation incorporated in Hong Kong. 

Under DotAsia00 agreement with ICANN, DotAsia00 delegated authority includes creating policies and procedures to reserve or allocate domain names for registration on a non-first-come, first-served basis.  The .Asia Pioneer Domains Program (00rogram00 is designed to allocate domain names based on proposals for certain domain names received by DotAsia during the Pioneers Recruitment Period (00roposals00.

The terms "you", "Applicant", 00elected Applicant00 and 00uthorized Applicant00as used herein refer to all individuals and/or entities who have submitted a Proposal to us for consideration under the Pioneer Domains Program and, where appropriate, the different status attained throughout the Pioneer Domain Program application process.

DotAsia conducts the Program, subject to the following Terms and Conditions, which may be updated and revised by us from time to time by posting the revised version at the DotAsia00 Websites.

You accept and agree to be bound by the Terms and Conditions upon your submission of your Proposal to us.  If you have any questions about the Terms and Conditions, or about the Program, please contact us at I hereby accept and agree to be bound by the Terms and Conditions upon the submission of this Proposal to DotAsia. You must check the above box to acknowledge and accept these Terms and Conditions to complete this Application Form. 7.2 Proposal and Definitions 7.2.1 To take part in the Pioneer Domains Program (00rogram00, .ASIA Pioneers (i.e. Applicants) are requested to submit a detailed proposal describing the business, marketing and community plans for their use of the Domain Name(s) of Interest.  The Program is available for commercial as well as non-commercial initiatives.  Based on the assessment of the proposal received, .ASIA Pioneers (i.e. Selected Applicants) will be selected.

7.2.2  Proposals must be submitted in accordance with these terms and conditions. Failure to comply with the instructions and/or the submission of an incomplete Proposal may result in the rejection of a Proposal.  DotAsia further reserves the right to select or reject a Proposal at its sole discretion.

7.2.3  Certain elements of the Proposal, including but not limited to the Applicant00 information, Domain Name(s) of Interest and the Executive Summary may be published publicly, except information in the Proposal identified by the Applicant that should remain confidential.

7.2.4  These Terms and Conditions adopt the same definitions for the defined terms contained herein as the .ASIA Pioneer Domains Program Policies document.  Applicants are strongly advised to read these Terms and Conditions in conjunction with the .ASIA Pioneer Domains Program Policies document.

7.3 Objectives 7.3.1 DotAsia is committed to the long-term development of the .ASIA TLD.  The Pioneer Domains Program aims to encourage active and positive usage, as well as the development of relevant and robust content for .ASIA domain names.  The Program is designed to identify qualified Applicants with the best potential and capabilities to maximize the development of a Domain Name of Interest.  DotAsia hopes that by providing a good foundation of active and positive usage of .ASIA domain names interest in and adoption of the .ASIA TLD will be increased.

7.3.2 DotAsia is committed to an orderly launch of the .ASIA Registry that takes into consideration the protection of existing intellectual property rights and the prevention of abusive registrations.  The .ASIA Sunrise Policies are formulated to facilitate a stable and logical introduction of the .ASIA TLD.  To adhere to this principle and to ensure the integrity of .ASIA00 introduction, those domain names identified in Proposals received for the Program may be subject to a Challenge Process (details of which will be available on the DotAsia Websites in due course).  Domain names not allocated through the Program, and not otherwise reserved based on the .ASIA Reserved Names Policies, will be released and available during Sunrise.

7.4 Process 7.4.1 Submission and Selection of a Proposal: Applicants must submit their Proposal(s) for the Domain Name(s) of Interest under the Program to DotAsia. DotAsia will have the sole discretion to select from amongst these Proposals and offer the domain names to those successful Applicants.  This is one step in the process that could lead to Registration of a Domain Name of Interest.  Each of the subsequent steps must be completed for an Applicant to successfully register a Domain Name of Interest.

7.4.2 Challenge Period: Selected Applicants will be subject to potential challenge by the public.  Challengers of the Selected Applicant00 proposed use of the Domain Name of Interest will be considered by DotAsia or a third party delegated by DotAsia.  Successful challenges will result in the Selected Applicant00 Proposal being declined and the charging of fees as set out in the .ASIA Pioneer Domain Program Policies.

7.4.3 Contract Negotiation: The Selected Applicant, if its Proposal was not challenged, or if the Applicant prevailed against challenges, must negotiate, agree to, and sign a Pioneer Contract with DotAsia.  The Selected Applicant will then be considered an Authorized Applicant.

7.4.4 Registration: The Authorized Applicant must confirm the registration of the Offered Domain through a .ASIA Accredited Registrar.  The Applicant should identify the Registrar of choice upon the submission of the Proposal (included in the Application Form).  Upon the confirmation of the registration, the Domain Name of Interest will be delegated and resolve technically to the specified name servers indicated by the Authorized Applicant, and the Authorized Applicant will be deemed the Registrant of the Offered Domain(s).  As a Registrant, the Authorized Applicant will be responsible for renewal of the Offered Domain(s) as well as subject to the registry policies, including being subjected to the UDRP.

7.4.5 Fulfilment of Development Commitments: The Authorized Applicant must develop the services, content and fulfil other requirements agreed to in the Pioneer Contract.  Upon mutual agreement that the Authorized Applicant has fulfilled its obligations as set out in the Pioneer Contract, the Pioneer Contract may be terminated.  DotAsia reserves the right, as will be articulated in the Pioneer Contract, to cancel, suspend and/or reallocate the domain name should the representations made in the Proposal not be met or were found to be false.

7.5 Submission and Format 7.5.1 Applicants must submit one (1) electronic copy and two (2) hard copies of the Proposal, separately bound and clearly labelled 00Asia Pioneer Domain Proposal00along with the appropriate Category: 00ommunity Pioneer00 00lobal Brand Pioneer00or 00artner Pioneer00  Proposals must be submitted in BOTH hard copy and electronic copy within the Pioneers Recruitment Period.

 Hard Copy submission:

       .Asia Pioneers Commission    DotAsia Organisation   Unit 617, Miramar Tower,   132 Nathan Road, Tsim Sha Tsui   Hong Kong

 Electronic Copy submission (.PDF / .DOC / .DOCX / .RTF / .HTML formats accepted) via email:

       

   download .Asia Community Pioneer Application Form