Media Contact: Denise Welch Dotted Line Communications 617-269-5969
The newly formed advisory board consists of the following members:
Alec Gerster, CEO, Initiative David Verklin, CEO, Carat Robert C. Martin, vice president, Group Media Director, Universal McCann Jack Sullivan, senior vice president, Media Director, OOH, Starcom Jim Spaeth, founder and principal, Sequent Partners Heather Armstrong, director of Out of Home Media, GSDM Judi Crisileo, vice president, Outdoor Services Norm Chiat, vice president and director of Out-of-Home, Media Vest Dan Wilkins, vice president and director of Media Resources, Wilkins Media Kris Magel, National Broadcast account director, Zenith Damon Peirson, vice president and group director Out of Home Services, Zenith Ryan Laul, managing director, Hyperspace Digital Baba Shetty, executive vice president and director of Media, Hill-Holiday Jeff Minsky, director, NEXT OMDSeveral recent reports on the
out-of-home advertising category point to the continued growth of the
industry. According to the Emerging Media Forecast from MAGNA Global,
the out of home advertising space continues to grow at a predicted rate
of 24.7 percent from 2007 to 2008. Research firm Profitable Channels
claimed similar findings, showing marketers are investing $1.2 billion
of their national media budgets in out-of-home digital advertising.
And research firm PQ Media recently stated that new out-of-home media,
digital billboards and other new out-of-home advertising soared 27 percent
in 2006 to $1.69 billion. They predict more of the same in 2007, with
an additional growth of 28 percent.
ABOUT OVAB
Founded in 2006, the Out-of-Home Video Advertising Bureau (OVAB) represents leading out-of-home video networks and the advertising community that is actively engaged in planning, buying and evaluating the effectiveness of the medium. On behalf of its members, OVAB seeks to foster ongoing collaboration between agencies and out-of-home video advertising networks; provide standards, best practices and industry-wide research; and promote the effectiveness of out-of-home video advertising. For more information, please visit
