Tag：(e-marketing)
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?2006 Prentice Hall
1-1
E-Marketing
Chapter 1 & 2:
Convergence &Strategic E-Marketing
Nicole Howatt
?2006 Prentice Hall
...
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EUROPEAN E-MARKETING CONFERENCE
Spending on internet marketing continues to grow rapidly
in Europe, closing the gap with the US$18bn US market.
Marketing budgets are shifting away from traditional
media, attracted by the internet's growing importance for
consumers and the high RO ...
